Making Iowa the Choice for Business and People
Presented by: Jacque Matsen, Marketing & Communications Division Administrator, Iowa Economic Development Authority
Date: Tuesday, April 2, 2019
Time: Noon – 1:00 p.m.
Hear the results of significant market research, conducted by the Iowa Economic Development Authority (IEDA) to understand the opportunity to increase the number of people visiting and considering a move to our state. The multi-phase research uncovered barriers to people considering Iowa for travel or to live and the audiences most receptive to positive facts about Iowa. Participants will hear research insights, get a preview of the resulting IEDA marketing & communications campaign and learn what they can do to support the state’s effort to grow business and people in Iowa.
Complimentary registration for PDI members. REGISTER TODAY!